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February 10, 2015
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A “byline” is usually a very short bio or description of the author of an article or publication. A “rogue” is

An unprincipled, deceitful, and unreliable person; a scoundrel or rascal.                                       2. One who is playfully mischievous; a scamp.

The thing is, it’s hard to be an author these days. You can’t just go into it blindly. While it’s important to authentic and transparent, you are also responsible for crafting a newsworthy author persona – because publishing a book isn’t news.

YOU are the story. YOU are the news; as long as you are interesting enough and keep doing fantastic things. That means your byline and author bio – often the only impression of yourself that will ever get made on thousands of readers – needs to be powerful.

You need to brand yourself. You need to create an author persona that captures imaginations and demands attention. For most people, that’s difficult. Instead, authors are doing a whole bunch of nefarious “book marketing” activities that are hurting their credibility more than building their platform.

And that’s why I started this blog.

To help you do those difficult, but extremely valuable things, that most other authors are too scared to do. And to get you to stop doing those things that are killing your book sales.

I get it. You want results. You want to make money online and move to a tropical island (and buy a castle and have servants). Me too.

Let’s do it together.

This blog will share tips for guerrilla book marketing hacks that work like magic but are a little scary for most people. This blog will let me be direct, maybe even snarky. I won’t beat around the bush or walk on eggshells because I need to be polite.

On this blog I get to be a jerk (but that doesn’t make me wrong).

This blog isn’t for most people. It’s for authors who twist the ends of their virtual mustaches and rub their hands together while plotting fun and clever ways to dominate your genre and sell a ton of books.

It’s for career authors who want to make a lot of money, write full-time, and create a loyal army of raging fans who will defend your genius with their dying breath.

If that’s you, start by reading everything on this site.

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